Wednesday, January 16, 2008

Calvin Klein Biography

In the year 1968, Klein and his friend Barry Schwartz laid the foundation of Calvin Klein Limited, a coat shop located at the York Hotel in New York City that later on turned into the vehicle for the wide-ranging lifestyle enhancing products visualized by an expert in the field of fashion, cosmetics and fragrances.

Within a year of inception a buyer from Bonwit Teller placed an order of $50,000 which was indeed a red letter day for the company. Klein met the expectation of Bonwit Teller staff and introduced his first collection of men's and women's coats that was featured at the New York City store. In 1969, he appeared on the cover of Vogue magazine. In 1971 he added sportswear, classic blazers and lingerie to his range of women’s collection. He received the prestigious Coty award for his unique 74-piece women swear collection.

By 1977, he further expanded his market by obtaining licenses for scarves, shoes, belts, furs, sunglasses, sheets, cosmetics, jeans, and menswear. In 1978 he managed to make a giant leap by claiming sales of 200,000 pairs of his famous jeans in the first week they were introduced on the market. By 1981, his annual income figured at $8.5 million as stated in the Fortune Magazine.

He created ripples in the market by creating designer jeans which portrays his name on the back pocket and was advertised with a commercial that featured America’s favorite teasey teen at the time, Brook Shields exclaiming "nothing comes between me and my Calvins."

In the later years the company received a jolt when their line of fragrance and cosmetics failed to meet the expectation of consumers and were soon withdrawn from the market with huge financial losses. In the early 80’s the passion ignited by the Calvin Klein range of designer jeans reached its all time high. A highly successful range of boxer shorts for women and men’s underwear collection set up record sales that grossed $70 million in the very first year.

Their underwear business was promoted in the later 90’s with massive billboards exhibiting images of pop singer "Marky Mark." Calvin Klein ranges of cloth were sold through 12,000 stores in the United States and were available in six other countries. His income crossed over $12 million per annum.

In the later years Klein shocked the fashion world, when he announced that he was considering selling his fashion house but soon he changed his decision. In 1993 he was named ‘America’s best designer’.

Nowadays Calvin Klein Limited is a globally recognized fashion, design and Retail Company shaping the future of fashion design.

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